What is the interest of marketers and advertisers?
The main benefit of the marketer and advertiser is effective communication of the brand to a useful audience. Thus, this type of advertising helps the brand to attract more potential customers and improve its reputation.
What is the magic of advertising in socially active surveys and why does it not object?
In such surveys, respondents participate more actively and show their attitude to events, ideas, social changes and problems. Advertising in surveys is available to an active audience that would otherwise remain outside of its action.
Polls on social issues of concern attract more attention because they reflect a wider range of people’s interests and beliefs. These topics are diverse and provide space for debate and discussion. They attract more people who are interested in these issues and willing to participate in the dialogue. Such polls will always attract attention from the public.
Respondents are more open
Respondents are more open and ready to communicate, because they understand that the interviewer is interested in their opinion, while the advertisement opens after passing the survey and is placed directly in the questions. Thanks to this, the advertiser creates a relationship of trust, which can lead to increased sales and increased consumer loyalty.
Survey advertising gives consumers the opportunity to think about a product and make a purchase decision immediately after completing the survey. After the respondent has answered all the questions, along with thanks for participating, he sees a text header inviting him to visit the advertiser’s page.
Why is advertising in paid surveys effective?
With the help of audience settings in online services for conducting paid surveys, you can select respondents based on various characteristics, such as gender, age, social status, profession, and others. Survey advertising allows consumers to make informed and relevant decisions, not just based on gut instinct. This, in turn, leads to higher advertising effectiveness. In addition, surveys usually include subject clues that can provide a deeper understanding of the product being advertised. On the Sociometer platform, consumers participate in surveys, vote in contests, and watch advertisements for a reward. After completing communication with respondents, advertisers open access to their pages with promotional codes, discounts, bonuses. It should be noted that SocioMeter.biz provides free advertising and marketing tools. Among them are setting the audience selection in the paid version of the site, creating communications and analyzing the results obtained.