Why are contests interesting and how do they affect traffic?
Even the most absurd competitions have their audience and attract attention. Thanks to voting for competitive works, you can attract a wide audience. Each participant gathers a small army of voters to win the contest. Who benefits from this? It is obvious that the business that founded the contest. Audiences of participants, observers and voters generate powerful traffic. And most importantly, each competition has its own audience, and marketers successfully use this.
Encouraging voters
Promotion of contests and encouragement of voters does not receive such resistance from the audience as compared to ordinary commercial advertising. Because such events look like competitions, which are more interesting to watch than watching ordinary advertising. Besides, participants and voters expect to receive their incentive prize. It should be understood that contests are able to perform serious marketing tasks of communication with the target audience.
Each competition has its own audience
Contests “The most charming housewife” or “The best photo of an appetizing dish” will attract the attention of brands of washing powders and household chemicals. For example, because women aged 30-55 buy such products most often. Accordingly, brands are interested in attracting the maximum attention of participants of such contests and communities supporting them, and therefore sponsor or organize such events on their own.
Tools for online contests
With the help of the Sociometer, you can easily promote any contest so that it attracts the largest possible audience. Using special software, marketing techniques and motivating prizes, you can increase the demand for the contest and encourage people to participate in it. You can also offer players monetary rewards for winning and participating in voting. On the one hand, bonuses, prizes and monetary motivation, on the other hand, the enthusiasm of participants and voters work to attract attention to the event.