Choosing the right audience allows you to get better results from surveys and advertising.
In Sociometer, it is possible to select users for communication according to various selection parameters. Setting up the audience of site users is an important part of the process of processing and obtaining valuable information. The right audience for serving ads and surveys determines the quality of the results. Correct audience settings allow you to get more accurate and relevant answers to questions.
Definition of target groups.
One of the first steps in setting up an audience on a survey site is to define a target group that meets certain criteria and is interested in certain topics or products. For example, if you want to conduct a survey among mobile phone users, the target group will consist of people who already use mobile devices or are interested in purchasing them.
When the target group is defined, it remains to select its representatives, taking into account the age, gender, level of education and other parameters of the most suitable users using the audience settings among respondents who are Sociometer users.
Improve survey results: add free tools
We choose from an already existing database of users, pay for communication with them and upload content advertising and questions. If you have a database of respondents, you can use free tools to send a survey link. This will allow you to attract people who are already familiar with your services or products. Combined filters in survey results will also help, with the help of free tools, to distribute statistical results from each question or group. However, the questions may be about the age or other parameters of the respondents.
Use social networks.
Another way to attract an audience is to use social networks. You can create social media posts that include a link to a survey and ask your subscribers or topic group members to take part in it or respond to a post. This will allow you to attract people who are not in your database but are interested in your topic.
Promote surveys.
You can also use contextual advertising to drive your audience to your survey site. You can create advertisements related to your topic and place them on popular Internet resources. When people navigate to the site through these ads, they will see a link to the survey and be able to take part in it.
Audience relevance.
It is also important to pay attention to the quality of the audience. The more relevant and high-quality the audience is, the more accurate and useful the survey results will be. So when setting up your audience, it’s important to think about what criteria and filters to use to attract the right audience.
In addition, audience customization also includes defining the number of survey participants or ad serving. Some surveys require a large number of participants to obtain objective results. Other surveys may target a small group of people to get deeper and more detailed responses.
Privacy and Anonymity.
And finally, when setting up the audience, it is important to ensure the confidentiality and anonymity of the survey participants. People should feel comfortable and confident that their responses will remain anonymous and not be used against them.
Material motivation.
Finally, setting the audience on the Sociometer site plays an important role in obtaining quality results. A materially motivated and properly selected audience allows you to get relevant answers to questions.